our mission, vision and values

Mission Statement

The Fleet Challenge mission is to reduce carbon and smog-causing emissions from on-road transportation fleets by helping to responsibly accelerate the acceptance of proven green fleet technologies and best management practices. We help fleet operators reduce their fuel consumption, operating costs and tailpipe emissions through sharing of modern fleet management techniques, highlighting best practices, and enabling peer comparison.  


Our vision is to  e ffect positive and enduring environmental improvements in the realm of transportation through projects that optimize business practice, inform, transform, and inspire. We do our best to be client-focused, responsive, and are motivated to exceed our clients’ expectations. We know that, driven by the imagination and enthusiasm of our team, our organization’s potential is unlimited.



We are committed professionally and personally to ecological responsibility through action. We treat all persons with respect and lead through competence, creativity and teamwork

connect + discuss 

green fleet newsletter


Roger Smith

Executive Director,
Fleet Challenge

Melissa Felder

Program Development, 
Fleet Challenge

Chris Hill

Fleet Challenge welcomes Chris Hill to our team

John Lyon

Sr. Consultant, 
Fleet Challenge